David Strumeier is the Senior Vice President of Marketing, Licensing, and New Business Development at Southpole USA. Owned by Wicked Fashions Inc., Southpole USA is a fashion-forward streetwear company with a rapidly growing customer base. Since joining Southpole USA in 2006, Mr. Strumeier has expertly applied his marketing skills and knowledge of psychology to increase customer demand. One of Mr. Strumeier’s most recent public campaigns is The Southpole Collection, a mature fashion line aimed toward women who are older than Southpole’s traditional demographic.
David Strumeier’s educational background well prepared him for his current role. He earned his Bachelor of Science degree in Commerce from New Jersey’s Rider University with special emphases in Marketing and Psychology. Mr. David Strumeier’s highly successful real-world application of his academic training gives him unique insight into both the fashion and business realms, as well as into the minds of Southpole consumers.
David Strumeier is a lifelong sports enthusiast and participant. He enjoys golf and lifting weights in his spare time. He also enjoys participating in sports in an officiating capacity and is a member of the International Association of Approved Basketball Officials (IAABO). His other hobbies include reading novels by John Grisham and James Patterson and traveling.
